Real Estate Agents love to use letters and abbreviations to shorten things up…but that can often lead to questions and confusions if these are things you are unfamiliar with. For this very reason is why I started the Terms Tips and Tricks Series. To fill in the gaps of knowledge for my current and future clients. Today we are going to discuss what the Multiple Listing Service is and how it’s used as a great tool for all agents.
The Multiple Listing Service (MLS) is a tool used by real estate professionals to syndicate their listings to multiple sites and platforms. It was developed by the National Association of Realtors and is a game changer in making sure even the smallest local brokerage can effectively compete with the largest national brokerages and get listings in front of potential buyers.
As a listing agent, one of the first things I do after getting the legal documents signed by you, is placing your home into the Multiple listing service. The MLS takes the data I enter about your home and syndicates that to other sites. Zillow, Realtor.com, Redfin, and even ChrisWhitehurst.com.
The MLS insures that all the sites have the same listing information. Just about every real estate firm and company has access to the MLS data for their agents and their own web sites. By using the MLS, agents from across the country gain access to the homes listed right here in our region. WIth my affiliation with Berkshire Hathaway, that same info is available. any where in the world through their network for web sites and marketing.
The MLS makes sure the info on your home is consistent across all sites and is reaching the masses. The us of the MLS by agents is a huge advantage to both buyer and seller clients. Sellers benefit from increased exposure of their home and buyers can get access to home information in just about any region they want.
Berkshire Hathaway-RW Towne Realty
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