Terms, Tips & Tricks for Real Estate
Episode 26: What is the MLS?
The Multiple Listing Service (MLS) is a tool used by real estate professionals to syndicate their listings to multiple sites and platforms. It was developed by the National Association of Realtors. The MLS is a game changer for the world of Real Estate. It makes sure even the smallest local brokerage can effectively compete with the largest national brokerages and get listings in front of potential buyers.
As a listing agent, one of the first things I do after getting the legal documents signed by you, is placing your home into the Multiple listing service. The MLS takes the data I enter about your home and syndicates that to other sites. Zillow, Realtor.com, Redfin. Even ChrisWhitehurst.com has the same listing information. This makes sure the info on your home is consistent across all sites and is reaching the masses. Sellers benefit from increased exposure of their home and buyers can get access to home information in just about any region they want.
Terms, Tips and Tricks is a weekly video series where I take a term or concept from the world of real estate, unpack it and present it in a way that is easily understood. You can always find more info on my blog and web site over at http://www.chriswhitehurst.com. There you will find a host of information about the world of real estate along with a hyper local focus on Real Estate in the Albemarle Area. From Camden, Currituck, Pasquotank, Perquimans and Chowan county, I cover not only the local real estate market, but give you an insider view from a true local. Be sure to like and subscribe (and please share them with you friends who may also find value in them). I’m standing by when you ready to get moving!
Chris Whitehurst Inner Banks Real Estate Group